Phil Taylor's papers
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BACK TO : INTERNATIONAL BROADCASTING (see also Public Diplomacy)
GAO Report (2009) on Broadcasting to Cuba 
U.S. Government Accountability Office, Broadcasting to Cuba: Actions are Needed to Improve Strategy and Operations, GAO-09-127, January 22, 2009. GAO's latest report on U.S. government international broadcasting finds the best available research shows Radio and TV Marti's audience is small with less than 2 percent of respondents to telephone surveys since 2003 reporting tuning in to the stations during the week surveyed. GAO recommends the Broadcasting Board of Governors "conduct an analysis of the relative success and return on investment of broadcasting to Cuba," promote greater sharing of audience research information among U.S. agencies, additional training for program reviews and journalistic standards, and steps to ensure that "political and other inappropriate advertisements are not shown" during broadcasts. |