Phil Taylor's papers
|
BACK TO : PUBLIC DIPLOMACY (PD) and CULTURAL DIPLOMACY (CD)
The Network Paradigm of Strategic Public Diplomacy by R.S. Zaharna 
The Network Paradigm of Strategic Public Diplomacy Foreign Policy in Focus, Volume 10, Number 1 April 2005 By R.S. Zaharna Key Points Since the attacks of Sept. 11, 2001, U.S. public diplomacy has followed an ineffective information strategy borrowed from the Cold War. For U.S. public diplomacy to be effective today, it needs a more strategic approach for communicating simultaneously with diverse publics on a global level. Network is the new model of persuasion in the international arena and will define America's effectiveness as a new paradigm of public diplomacy. Upload the rest as a .pdf file |
EXHIBITS v10n01pubdip.pdf  |